**Course Title: Digital Marketing Certification Program**

**Course Overview:**

Newcastle College’s Digital Marketing Certification Program is a comprehensive online course designed to equip participants with the knowledge and skills necessary to excel in the dynamic field of digital marketing. Through interactive modules, practical exercises, and real-world case studies, this program covers a wide range of digital marketing topics, providing a deep understanding of digital strategies, tools, and techniques.

**Course Structure and Guidelines:**

**1. Course Duration:**
– The course spans 12 weeks, offering in-depth coverage of digital marketing concepts and practices.
– New intakes start quarterly to ensure personalized attention and interactive learning.

**2. Course Modules:**

– **Week 1-2: Introduction to Digital Marketing**
– Understanding the digital landscape, online consumer behavior, and industry trends.

– **Week 3-4: Website Development and Optimization**
– Basics of website creation, user experience (UX) design, and search engine optimization (SEO) techniques.

– **Week 5-6: Social Media Marketing**
– Social media platforms, content creation, community engagement, and advertising strategies.

– **Week 7-8: Pay-Per-Click (PPC) Advertising**
– Google Ads, Facebook Ads, ad creation, bidding strategies, and campaign optimization.

– **Week 9-10: Email Marketing and Automation**
– Building effective email campaigns, segmentation, automation tools, and analyzing email performance metrics.

– **Week 11-12: Data Analytics and Strategy**
– Web analytics, data interpretation, ROI measurement, creating digital marketing strategies, and case studies.

**3. Learning Platform:**
– Accessible through Newcastle College’s online learning portal, participants can engage with video lectures, quizzes, interactive assignments, and discussion forums.

**4. Live Webinars:**
– Weekly live webinars with industry experts covering emerging trends, best practices, and Q&A sessions.

**5. Hands-on Projects:**
– Participants work on real digital marketing projects, applying concepts learned during the course.
– Projects include creating social media campaigns, managing Google Ads, and developing email marketing strategies.

**6. Mentorship and Support:**
– Dedicated mentors provide personalized guidance, feedback on assignments, and career advice.
– Peer support through online forums and group discussions.

**7. Certification and Assessment:**
– Continuous assessments, quizzes, and project evaluations ensure understanding and retention of course material.
– Participants who successfully complete the course receive a Digital Marketing Certification from Newcastle College.

**8. Career Development:**
– Career workshops, resume building sessions, and interview preparation to enhance participants’ job readiness.
– Access to Newcastle College’s job portal for exclusive digital marketing job opportunities.

**9. Course Fee and Registration:**
– Transparent information about the course fee and payment plans available on the Newcastle College website.
– Easy and secure online registration process.

**Course Benefits:**

– **Comprehensive Curriculum:** Covering all aspects of digital marketing, ensuring a well-rounded skill set.
– **Industry-Relevant Projects:** Hands-on experience with real-world projects to build practical skills.
– **Expert Instruction:** Learn from experienced digital marketing professionals and industry leaders.
– **Certification:** Earn a recognized certification, enhancing your credibility in the job market.
– **Career Support:** Access to job opportunities, networking events, and career guidance post-certification.

Enroll in Newcastle College’s Digital Marketing Certification Program to embark on a rewarding journey toward mastering the art and science of digital marketing. Boost your career, increase your marketability, and become a proficient digital marketing professional.